IMPLEMENTATION OF DECISION SUPPORT SYSTEM IN THE THREE PUTRA CASSAVA CRACKER INDUSTRY BASED ON SIMPLE ADDITIVE WEIGHTING

Abstract

The Tiga Putra cassava cracker industry faces significant challenges related to the decline in production levels which negatively impact profitability and business continuity. This study aims to identify the factors causing the decline in production and propose the best solution using the Simple Additive Weighting (SAW) method. Five main criteria are set: production cost, production time, production quantity, customer orders, and weather. Four alternative solutions were identified: packaging innovation, digital marketing, forging partnerships, and oven manufacturing. Data was collected through interviews, direct observations, and literature studies. The results of the analysis showed that oven manufacturing was the best alternative with the highest score of 1.00, followed by establishing a partnership with a score of 0.93. The implementation of oven manufacturing is expected to significantly increase efficiency and productivity. This study also suggests gradual implementation, employee training, periodic monitoring, and adaptation to weather changes to optimize the production of Tiga Putra cassava crackers.